AMBASSADOR PROGRAM
We want to break the 100 clubs mark this year, 2023!
We have created a new ambassador program for the German Pickleball Association to promote the sport of pickleball in Germany. We will provide you with a manual with all the tools you need to be successful as a pickleball ambassador.
The program provides for the following:
Introduction
A. Background information on pickleball in Germany
B. Objectives of the Ambassador Programme
II. Target group analysis
A. Identification of relevant target groups (e.g. sports clubs, sports associations)
B. Analysis of the needs and interests of the target groups
III. Development process of the Ambassador program
A. Identification of relevant target groups (e.g. sports clubs, sports associations)
B. Analysis of the needs and interests of the target groups
IV. Training and preparation of ambassadors
A. Creation of a training programme for ambassadors
B. Training of ambassadors in various areas (e.g. pickleball rules, marketing, network building)
C. Providing materials and resources for the ambassadors (e.g. information materials, contacts to pickleball clubs)
V. Implementation of the Ambassador Program
A. Missions of the ambassadors in the target groups (e.g. introduction to the pickleball sport, organization of taster courses)
B. Support of the ambassadors by the German Pickleball Association
C. Collecting feedback and experiences from ambassadors
VI. Summary and outlook
A. Summary of key findings and conclusions
B. Outlook on future developments and strategies to promote pickleball in Germany.
Please send us your application to andreas.kopkau@pickleball-germany.de
application
Name:
Birthday:
Place of residence:
Club:
Playing since:
Coaching license:
You will receive:
An entry on our website as an official ambassador of the German Pickleball Association e. V.
AMBASSADOR - SAMPLE TEMPLATES
Cover letter clubs
Ladies and Gentlemen Today we would like to inform you about the sport of pickleball and encourage you to include it in your club.
Pickleball is a mixture of tennis, badminton and table tennis and is played on a smaller court than tennis. It is played with a paddle and a plastic ball that is constructed similarly to a Wiffle ball. The sport is particularly suitable for older people as it is less strenuous than other ball sports, but still offers plenty of exercise and fun.
Pickleball has become very popular in the USA in recent years and the number of players in Europe is also steadily increasing. There are already numerous clubs that offer pickleball and championships are also held regularly at an international level.
We therefore recommend that all clubs include pickleball in their program in order to encourage older or less athletic people to take up club sports. Purchasing pickleball equipment is relatively inexpensive and only a few markings on the tennis court are required to adapt the playing field for pickleball.
We are looking forward to a growing number of pickleball players in Germany and hope that your club will also include this exciting sport in its program.
Please feel free to contact us for further information.
With sporting greetings,
[Sender's name and title]
Organize taster courses
To promote a pickleball taster class, you can follow these steps:
Define your target group: Determine your target group. For example, do you want to address beginners or advanced users?
Determine the location and time: Determine the location and time of the taster course. Make sure the location is easily accessible and the time is convenient for the participants.
Create promotional materials: Create promotional materials such as flyers, posters, email or social media announcements to promote the taster course. Make sure these materials are attractively designed and informative.
We are looking forward to a growing number of pickleball players in Germany and hope that your club will also include this exciting sport in its program.
Targeted advertising : Place targeted advertising on social media or other online channels to reach your target group. Use hashtags such as #Pickleball, #TasterCourse, #SportsEnthusiast
Use word of mouth: Use word of mouth to generate interest in your course. Talk to friends, family and acquaintances and ask them to recommend the taster course.
Find partners: Cooperate with local sports clubs or sports shops and offer the trial course together. Other partners, such as fitness studios or health centers, can also be included.
Simplify the registration process: Make sure that the registration process for the trial course is simple and straightforward. For example, use online registration forms or a registration form on your website.